Hollay, the director of government relations for the International Fresh Produce Association, will become the National Council of Agricultural Employers’ new president and CEO as Michael Marsh retires.
The company will showcase its Big Bend Beefs, which honors the Big Bend region of West Texas where the tomatoes are grown, at the IFPA Global Produce and Floral Show.
Sold under the Fruit World label, the grower-shipper says it will kick off citrus season early and offer organic Dulce mandarins, harvested just before its clementines.
This marks the company’s first step into seasonal and themed packaging, designed to position blueberries as a fun, flavorful and healthier option during the traditionally candy-dominated holiday.
