The Idaho Potato Commission launched the national run of its new television commercial, “The Astronaut,” on Oct. 27. The Commission described the commercial as designed to reinforce the value of the ‘Grown in Idaho’ seal. It also said the commercial illustrates IPC’s values in a lighthearted way.
In the 30-second spot, a man confesses to his date that he hasn’t been entirely genuine about being an astronaut or having a full head of hair. She easily shrugs it all off until he admits the potatoes he’s served aren’t really from Idaho either. That’s the final deal-breaker, and she storms off, delivering a crystal-clear message: Make sure you’re getting genuine Idaho potatoes, always look for the famous ‘Grown in Idaho’ seal.
“The commercial isn’t just entertaining, it carries an important message,” says Jamey Higham, president and CEO of the Idaho Potato Commission. “It reinforces the power of the Grown in Idaho seal, a symbol of authenticity, consistency and quality that our industry and growers deliver year after year through unmatched care, skill and dedication.”
The Astronaut first aired during the Boise State University vs. Air Force football game on Sept. 20 and began its national run on Oct. 27 across networks including TBS, TNT, Food Network, Discovery, HGTV, ID, Hallmark and TLC. The commercial is also available on streaming platforms such as HBO Max, Discovery+, Hulu/Disney+ and Tubi, and can be viewed anytime on the Idaho Potato Videos YouTube channel.
