The grower, packer and shipper of fresh fruits and vegetables adds David Dudley as director of merchandising and marketing, while also promoting Daren Van Dyke to vice president of sales and marketing.
Launching in May, Crunch Pak says its comprehensive rebrand introduces a modernized logo and vibrant packaging designed to improve shelf visibility and simplify healthy snacking decisions for busy families.
The company says the strategic hire of Joh Johannsen underscores its commitment to embedding practical AI capabilities across its food safety and supply chain platform.