Tom Burfield

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Organizations that work with fresh fruits and vegetables plan to strive to ensure that only healthful, wholesome products end up on supermarket shelves and in restaurants and foodservice establishments.
The 5-year-old “urban mushroom farmer” delivers fresh mushrooms to about 400 supermarkets and restaurants, and also works with a number of locations to help them raise their own organic specialty varieties on site.
The council’s initiative has been educating consumers since 2020 about mushrooms’ role in supporting a healthy immune system.
Temple, Pa.-based Giorgio Fresh Co. has added a new flavor — Garlic Parmesan — to its line of stuffed mushrooms, said Bryan Shelton, vice president of sales and marketing.
The focus is on organic mushrooms at Phillips Mushroom Farms, Kennett Square, Pa., says Sean Steller, director of business development.
The Kennett Square, Pa.-based mushroom company is opening the most modern, state-of-the-art mushroom farm in the U.S. on Jan. 19 and will increase overall production by 20%, said Michael Richmond.
Mushrooms remain a Top 10 seller in fresh vegetables and are an important contributor to the success of the produce department, says Anne-Marie Roerink, principal and founder of 210 Analytics.
The category has grown as consumers “continue to focus on eating healthy organic produce and venturing out into new mushroom varieties as well,” says Sean Steller, director of business development.
The potato industry is set to gather for a star-studded event in Denver, where attendees can learn about the newest technology, methods and research during National Potato Council’s Potato Expo, Jan. 4-5.
The organization provides retailers with tips to maximize potato categories throughout the store and online to increase long-term sales, said Kayla Vogel, senior global marketing manager for consumer and retail.