Tom Burfield

Latest Stories
Salinas, Calif.-based Pacific International Marketing Inc. expects to have 500 to 600 more organic acres ready to farm this year, said Kim Fellom, sales executive and marketing manager.
Parma, Idaho-based Owyhee Produce has a big year on tap for 2023, said Bailey Myers, agritourism guide and marketing director.
Burlington, Ontario-based EarthFresh Foods Inc. has opened a facility in Atlanta, said Dan Martin, chief operations officer.
The marketing team at Nogales, Ariz.-based Divine Flavor LLC recently launched its latest Product Heroes campaign, which focuses on the health attributes of bell peppers and mini peppers.
Because of increased growing costs at its Oxnard, Calif., headquarters, Boskovich Farms Inc. now is producing its fall-winter organic vegetable crop in Baja California, Mexico.
Winter seems to be a good time for the organic vegetable category, with a number of grower-shippers adding new items or expanding existing programs.
The organic fruit category, including items like apples, pears, berries and avocados, continues to gather steam as consumers choose healthy eating options.
Organizations that work with fresh fruits and vegetables plan to strive to ensure that only healthful, wholesome products end up on supermarket shelves and in restaurants and foodservice establishments.
The 5-year-old “urban mushroom farmer” delivers fresh mushrooms to about 400 supermarkets and restaurants, and also works with a number of locations to help them raise their own organic specialty varieties on site.
The council’s initiative has been educating consumers since 2020 about mushrooms’ role in supporting a healthy immune system.