The Reidsville, Ga.-based company is leveraging name, image and likeness (NIL) partnerships with college athletes — including University of Georgia linebacker C.J. Allen and Georgia Southern University wide receiver Josh Dallas — in an effort to connect with the next generation of shoppers.
“They come to market during the U.S. offseason, which means consumers can count on a seamless year-round supply,” says Steven Shuman, general manager and vice president of sales for G&R Farms, Glennville, Ga.
Canada is the No. 1 market for U.S. sweetpotatoes, followed by the United Kingdom as well as some European nations, such as Germany and the Benelux region.
Most U.S. importers of Peruvian sweet onions say they’ll have significant volume by early September, and they’re gearing up for another productive season.
Xavier Equihua, president of the Peruvian Avocado Commission, attributes the increase to an “on year” in the Peruvian avocado industry and to a movement toward diversification among U.S. buyers as they source their avocados.
