After Rebrand, Lange Cos. Marks a Year of Growth

The St. Louis-based operation continues to make advancements after undergoing a major change in 2024.

Lange Cos. booth at 2025 IFPA global show
Staff of St. Louis-based Lange Cos. was on hand for the recent International Fresh Produce Association Global Produce and Floral Show in Anaheim, Calif., in October. The past year was one of “growth, renewal and momentum” for the company, says Jeff Moore, vice president of sales for the Central region.
(Photo courtesy of Lange Cos.)

The past year has been one of “growth, renewal and momentum” for St. Louis-based Lange Cos., says Jeff Moore, vice president of sales for the Central region.

“Our focus has been on strengthening our team and continuing to build on the relationships that have long defined our company,” he says.

Several hires have been made to help give the company a competitive edge, he says. They include:

  • Tony Bianchi, who has 16 years of retail experience representing national consumer goods.
  • David Rosenberg, who has more than 10 years in wholesale purchasing and manages accounts for apples, pears, grapes, stone fruit, potatoes and onions.
  • Miguel Hernandez who has a background in sales and customer service.

Lange Cos. manages a wide range of core commodities, including grapes, citrus, apples, peppers and melons.

The St. Louis staff is backed by a logistics network that ensures consistent, on-time delivery to customers across the region and beyond, Moore says.

He cites a real team-first mentality.

“It’s as strong of a sales team as I’ve ever been part of,” he says. “Everyone steps in to help, whether it’s building loads, sharing information or supporting each other’s customers.”

Moore says Giovanni Romero, central region sales manager, “continues to set the tone for collaboration and leadership.” And he adds that the company is proud of account managers Troy Sheehan, Jonathan Moran and Sam Tuma, who joined the firm about two years ago.

“It’s been fun watching our newer team members develop,” Moore says. “They are hungry, collaborative and really customer-focused.”

Moore notes Lange Cos. strong customer base and says there is a great opportunity to expand offerings on some previously underserviced commodities.

After its 2024 rebrand, the firm has focused on aligning its divisions, primarily Lange Fresh Sales and Lange Logistics in St. Louis, under a consistent identity, he says.

The refreshed look identifies the company as “a full-service produce and logistics partner that connects every part of the supply chain,” he says.

“The rebrand gave us a chance to look inward and make sure we’re communicating what we actually do and working together across divisions as one team,” he says. “The investments we’ve made in people and processes this year position us to be an even stronger partner for retailers and foodservice customers heading into 2026.”

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