If you type “apples” into the search bar on Instagram, you could find yourself scrolling down through all the companies that grow, pack and sell apples. Then, you see it: The #apples hashtag has 3.69 million posts. This fruit gets a lot of love.
So, social media marketers and people who post for their companies in addition to their other job duties: How do you get your apple content seen in the sea of apples already out there?
Latch onto a trend.
The charcuterie board, akin to the cheese plate, is lauded for its simplicity but has become an elaborate affair — some even feature roses made out of more than salami, such as avocado or, well, apples.
A good board goes far.
These are some (not all!) of our favorite boards featuring apples, posted by apple companies.
Retailers, produce managers, merchandisers and marketers can also use these ideas in making promotional campaigns, in print at point of sale or online at the virtual store and on social.
Learn more: Apples, the commodity
Apple-lover tip: If your apple slices won’t be consumed quickly, consider brushing or soaking them in lemon juice before they hop on board, to avoid browning.
These apples are fresh, after all. The way we like them.
