Many merchandising strategies were working in full force on a summery mid-morning Monday at Food Lion in Greystone Village in North Raleigh, N.C.
An unannounced pop-in at this supermarket location revealed the produce department was featuring summer’s bounty of stone fruit up front and center.
We also noticed:
- Cross merchandising with vegetable and fruit slicing and storage gadgets, toppings, sauces and other meal solutions, such as vanilla wafers and pudding mix with the bananas.
- Groupings of produce categories for favorite recipe ideas, such as garlic and tomatoes for salsa or marinara.
- A plant-based section with lentils and tofu next to the organic section.
- A local produce section with locally made barbecue sauce, root beer and corn handles.
- Herbs, potato toppings and dip mixes with bagged potatoes.
The wet rack was beautifully crafted, as well.
