PMG Retail Merchandising
Managers who plan properly before a fixture is moved on the produce floor can make a major changeover more efficient — and build a template for the next big project.
Even if a store doesn’t have a healthy budget for new merchandising tools, a specialist can still go big by making more out of the resources on hand, says columnist Armand Lobato.
Columnist Armand Lobato says he’s been known to test the knowledge of produce managers and clerks when the opportunity arises, and the answers are often quite revealing.
Even subtle daily changes that take only a little time to invest make all the difference to impact your sales, says columnist Armand Lobato.
Displaying fruits and vegetables in their natural state helps instill the idea to customers that your store is indeed fresh, yet produce departments rarely make the effort.
Columnist Armand Lobato shares how a simple moment helped unlock a big idea.
Distributors say big and bold techniques could help retailers move more mangoes.
Every season is ripe for coming up with ideas to push sales with secondary displays, says columnist Armand Lobato.
The campaign features humorous commercials feature Allen in the locker room, reminding his teammates that instead of going to outrageous lengths to curb snacking, they should reach for Wonderful Pistachios.
It’s a season to showcase sweet corn, and columnist Armand Lobato has advice for handling and merchandising to maximize sales.
Marketers say retailers should consider cross-promoting the versatile citrus to build demand during peak season.
Retailers can leverage peak demand for avocados, limes, tomatoes and peppers with creative promotions, festive displays and cross-merchandising strategies.
In honor of World Pistachio Day, the competition challenged retailers across the U.S. and Canada to craft innovative in-store displays that showcased Wonderful Pistachios’ products in visually striking and fun ways.
Twenty winners will each receive a $500 prize, with the submission period open Feb. 19-26.
Throughout the Tops Produce Olympics, store teams compete in categories such as Boxing with Berries, Surfing with Seedless (grapes), Cycling with Cherries and Weightlifting with Watermelons.
The program offers families a chance to win a Sunkist-themed prize package as they prepare for the new school year.
Despite California’s weather challenges, the brand doesn’t plan on slowing down and is forecasting a historic 2023 season.
Multi-component fixtures complement traditional produce space with smart merchandising style, but the same old principles still apply when it comes to keeping them ready for customers, says columnist Armand Lobato.
A good crop and pink heart-shaped branding offers retailers an opportunity to create eye-catching Valentine’s Day displays featuring the apple.
Warm weather means prime time for every produce department, from berries to stone fruit to grapes to the crown jewel of summer: cherries.
Cherries come in a variety of pack sizes and styles, and in typical years – coronavirus may change the approach this season – many retailers have worked to present several different options for shoppers.
Retailers generally carry cherries whenever they are available, though the Northwest season is obviously the pinnacle of volume and consumer interest.
Looking for ways to draw shopper eyeballs to blueberries for a few extra seconds? Of course you are! These are a few suggestions for blueberry fun facts to sweeten your point-of-sale materials.
Five produce managers being recognized this year by United as some of the best in the nation listed partnerships, marketing investment and sampling as key factors in successful new product launches.
The National Watermelon Promotion Board is inviting retailers and commissaries to enter its Watermelon Retail Merchandising Contest.
If the mission is greatness, then a few minutes spent in creative thought is a prudent investment.
Jeff Cady rarely misses an opportunity to get better, and that approach has served him well as director of produce and floral for Williamsville, N.Y.-based Tops Friendly Markets.