Homegrown Organic Farms revealed Mammoth Blues, the latest addition to its brand portfolio and a bold new entry in the blueberry category.
Measuring 18mm or larger, these jumbo blueberries are firm, flavorful and refreshingly sweet, offering a standout eating experience that delivers on both size and taste, according to a news release.
Exclusively available through Homegrown Organic Farms, Mammoth Blues represent a unique offering in the marketplace. This premium label will be offered in limited, intermittent volumes from May through August, bringing big size and bold flavor to the summer season, the release said.
First introduced in 2021 with the debut of Mammoth Kiwi, the grower said Mammoth label has become a beloved brand that celebrates extra-large fruit varietals across multiple categories. With Mammoth Blues, Homegrown brings that same oversized excitement to the berry aisle with a flavor-packed experience that stands out on the shelf, the release said.
Grown in both California and Oregon, Mammoth Blues thrive in two of the nation’s most renowned blueberry producing regions. As an employee-owned, vertically integrated company, Homegrown Organic Farms said it oversees every step of the process — from farm to pack to ship — ensuring consistent quality, freshness and service. This hands-on approach gives retailers confidence and provides consumers with an exceptional fruit experience, the release said.
“We’re excited to bring Mammoth Blues to the marketplace as a value-added label within our blueberry portfolio,” said Ryan Fronke, blueberry category manager. “These jumbo berries offer more than just size — they deliver a consistently sweet, crisp bite that consumers will love.”
Mammoth Blues are available in 6-ounce and 9.8-ounce clamshells, perfect for snacking, sharing and building visual impact at retail, the grower said. For international markets, a 4.4-ounce clamshell is also available, offering export buyers the same high-quality fruit backed by Homegrown’s trusted reputation.
“Our goal with Mammoth Blues is to elevate the blueberry category and give both retailers and shoppers something to get excited about,” said Stephen Paul, deciduous category director. “They’re more than just big — they’re a standout product that helps drive sales, build loyalty and create a memorable fruit experience.”
With a limited seasonal window, Mammoth Blues will ship throughout the late spring and late summer. Retailers interested in featuring Mammoth Blues are encouraged to plan early and secure their spot in this short but sweet season.
