Research conducted by New Zealand-based Forward Insight & Strategy revealed that Envy apple ranks No. 1 in a sensory test for flavor, texture, aroma and appearance among 142 people surveyed.
Respondents reported Envy to be the most sweet, fruity, crisp, firm and juicy, according to a news release. Participants also favored the size, shape and flesh appearance.
“We’ve always known Envy is one of the best experiential apples, particularly its beautifully balanced sweetness,” Gareth Edgecombe, CEO of T&G Global, owner of the Envy brand, said in the release. “This research independently substantiates our beliefs, and we’re thrilled consumers view Envy as ‘the ideal eating experience.’”
The survey, conducted in New York, also showed shoppers would be willing to try or switch to eating a better-tasting, year-round apple if they knew it existed and was available, according to the release.
“Data demonstrates how apple consumers are prepared to switch to varieties offering better taste and texture, as well as consistent quality, throughout the year,” Carlo Magni, partner and director at Forward, said in the release. “Innovation is well received by consumers in the apple category in the U.S.A., with high expectations of continuously improved eating experiences and consistency, alike.”
T&G Global is collaborating with retailers to promote Envy through North American Sales agents including The Oppenheimer Group, CMI Orchards and Rainier Fruit Co., according to the release.
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