The Giant Co. expands Flashfood app rollout nationwide
Preventing food waste while saving money at the same time is the goal of the Flashfood app, and now the app has a big retail supporter.
Carlisle, Pa.-based The Giant Co. said it is rolling out the Flashfood app to all Giant and Martin’s stores following a successful pilot.
The Flashfood app allows shoppers to purchase fresh food — including produce, meat, deli and bakery products — nearing its best before date at significantly reduced prices, according to a news release.
Giant has stores across Pennsylvania, Maryland, Virginia and West Virginia.
The app, first introduced in May 2020, is currently available at more than 30 stores and should be available at 170 stores this fall.
“Our ongoing partnership with Flashfood is two-fold, providing our customers with access to fresh foods, while also helping to divert more than 250,000 pounds of additional food waste away from landfills,” Glennis Harris, senior vice president of customer experience for The Giant Co., said in the release.
“We’ve received great feedback over the past year from our customers, many of whom have told us they can eat more fresh food because of the program. We can’t wait to offer this program at all of our stores and to all of our customers this summer.”
With the Flashfood app, shoppers can browse deals on fresh items like meat, produce boxes, bakery items and snacks that are nearing their best-before dates. Purchases are then made directly through the app and shoppers pick up their order the same day from the Flashfood zone located inside the participating Giant or Martin’s store, according to the release.
“Food waste is a massive contributor to climate change and we’re eager to tackle this complex issue in partnership with The Giant Co., a clear leader on sustainability,” Josh Domingues, Flashfood founder and CEO, said in the release.
“Flashfood is a triple-win for our partners, the planet and, most importantly, people. By introducing Flashfood chainwide, The Giant Co. is making it possible for more than a hundred thousand families to access more fresh food this year.”
