BrightFarms says its new campaign, called “Salad Freaks in the Workplace,” celebrates die-hard salad devotees.
To highlight the movement, BrightFarms partnered with “Are You OK Show,” a popular social media series that interviews people for their funny takes on everyday life, and other content-creator “salad freaks” to bring the workplace to life.
“We were inspired by the countless letters, poems and even sonnets from fans writing in to share their love of BrightFarms,” says Jess Soare, vice president of marketing at BrightFarms. “So we thought: Let’s invite more people to join in. Be bold, be proud and be unapologetically obsessed with your salad.”
As part of the campaign, BrightFarms says it will give one winner $5,000 toward a dream PTO getaway. BrightFarms says “salad freaks” can enter by commenting on its pinned Instagram post. For bonus entries, participants can post a video of themselves mid-crunch on a BrightFarms salad, tag @brightfarms, and use the hashtag #SaladFreaksatWork. Ten additional winners will score a Salad Freak prize pack stocked with lunch-ready office gear, according to the company.
