Dole Fresh Vegetables/Bud Antle Extends Salad Kit Savings Through the Holidays

Dole Fresh Vegetables/Bud Antle says it is giving holiday revelers compelling new reasons to add a salad kit to their holiday dinner and entertaining plans.

Reflecting the trend of more Americans eating salad for Christmas, Hanukkah, Kwanzaa and New Year’s, the produce company says it is teaming with Instacart to offer special savings on its bestselling Dole Chopped Caesar and Chopped Bacon Caesar kits.

Starting Dec. 15, Instacart shoppers can save $1 for every $8 they spend on the Dole Chopped Caesar, Dole Chopped Bacon Caesar and almost 70 other Dole salad offerings, including 31 separate salad kits.

One of the most popular Dole-branded salad offerings, the Chopped Caesar kit salad combines shredded Parmesan cheese and crumbled garlic croutons with crisp romaine lettuce and Dole’s Caesar Dressing. The Chopped Bacon Caesar kit offers a twist and includes garlic pepper seasoning, bacon crumbles and crumbled garlic croutons, the company says.

According to David Austin, vice president of marketing and innovation for Dole Fresh Vegetables/Bud Antle, the offer is consistent with trends showing that more Americans are embracing salad for the holidays. He adds that surveys suggest close to one-third of U.S. families serve a green salad for December holidays and almost one in 10 serve a Caesar salad, with West Coast residents the most likely to add fresh greens to their holiday menus.

“Whether balancing out the ham or turkey at Christmas, the latkes and Sufganiyot at Hanukkah or the hearty stews of Kwanzaa, salads offer a refreshing, lighter side dish option for any holiday meal,” Austin says.

Dole Fresh Vegetables introduced its first packaged salad in 1993. The company’s salad business, now part of Bud Antle LLC, was instrumental in the launch and growth of new salad varieties, such as its Dole Chopped Salad Kits line, and the overall salad segment.

“With December calendars packed with entertaining, travel and last-minute meal planning, Dole’s salad kits deliver a ready-to-serve option that requires virtually no prep,” Austin says. “Our latest promotion helps consumers keep fresh greens on the table even during the season’s busiest weeks.”