Los Alamitos, Calif.-based Frieda’s Specialty Produce says the first of the year is the perfect time to give consumers greater opportunity to change their diets.
“Consumers want colorful and different produce items to shake up their healthy eating habits in the new year,” Alex Berkley, sales manager at Frieda’s Specialty Produce, said in a news release. “They’re looking for recipes that make healthy eating fun and delicious to help kick off 2019 right.” In fact, Nearly 80% of millennials are looking to discover new food favorites through recipes, according to Wakefield Research.
The same Wakefield Research survey indicated 87% of consumers are interested in making small diet changes, such as eating more fruit and veggies, as part of their diet in the new year, according to the release.
Good options to help consumers get traction on New Year’s resolutions, according to the release, include Chickpea-Stuffed Stokes Purple Sweet Potatoes, Watermelon Radish Avocado Toast, and Turmeric-Colored Cauliflower Tacos. Frieda’s offers a selection of recipes online.
