Mastronardi Produce says it plans to go “all out” to honor its Sunset Campari cocktail tomato for National Tomato Month, which starts Oct. 1, with promotions during the month.
“Campari changed what a grocery store tomato could be,” said Paul Mastronardi, president and CEO of Mastronardi Produce. “Thirty years later, we continue to push the envelope with flavor, quality and availability for all our products. We’re looking forward to celebrating this month with our retail partners and consumers alike.”
Throughout the month, the company says retailers and consumers can look forward to various activities and publicity celebrating Campari. The promotion kicks off with the launch of three videos honoring the tomato, each focusing on the connection between flavor and memory. One video tells the story of the discovery, one leans into family and nostalgia and another approaches food and memory with a comedic twist, the company says.
Retailers can expect robust support from the brand through paid digital advertising, a national morning show TV tour, and online campaign. In-store, they can take advantage of custom POS displays to join the celebrations and leverage brand promotions, the company says.
“Campari recently celebrated its 30th birthday, and this campaign allows retailers to tap into our wider marketing efforts for National Tomato Month,” says Geoff Kosar, vice president of marketing. “We also have a big surprise planned for consumers in October, so stay tuned.”
Consumers can look for social media content featuring favorite recipes, influencer partnerships, and nostalgia inspired posts on the Sunset social channels, @sunsetgrown.
