What meat lovers’ pizza is to meat lovers, the Wild Mushroom pizza is to mushroom lovers, according to the Mushroom Council. On May 20, the council announced it is celebrating the latest limited-time offering (LTO) from Toppers Pizza.
Now through July 6, Toppers Pizza is serving up its new Wild Mushroom pizza, featuring a garlic sauce base, 100% Wisconsin mozzarella and a roasted blend of portabella, shiitake and white button mushrooms, topped with a sprinkle of Italian herbs. According to the 2024 Slice of the Union report, mushrooms are the second most popular pizza topping in the U.S., behind only pepperoni, the council noted.
“The Wild Mushroom pizza highlights what makes fresh mushrooms so special: rich flavor, hearty texture and a variety of unique types,” Amy Wood, president and CEO of the Mushroom Council, said in a news release. “Toppers Pizza is showing how craveable mushrooms can be when they’re the star of the show. We appreciate their ongoing support of North American mushroom growers and their creativity in bringing this limited-time offering to life.”
To promote the new all-mushroom pie, Toppers — with support from the Mushroom Council — encourages guests to order a Wild Mushroom pizza to celebrate Mushroom Monday, or any day of the week. The pizza is available at participating Toppers Pizza locations nationwide, starting at just $11.99.
To build excitement and drive trial, the Mushroom Council said it is supporting the promotion with social media influencer partnerships and targeted digital advertising in three key markets: Minneapolis, Madison and Milwaukee. Influencers are sharing video visits to their local Toppers Pizza, showcasing the Wild Mushroom pizza and spotlighting the mushrooms featured in every slice.
“We are always looking for bold ways to delight our customers,” said Brian Brindza, director of culinary and menu innovation, Toppers Pizza. “With the Wild Mushroom pizza, we saw an opportunity to give pizza lovers something truly special: an indulgent, savory pie that shows off the craveable flavor of mushrooms in every bite.”
