Grower cooperative Sunkist Growers says it will debut refreshed merchandising tools to help drive sales ahead of the peak citrus season.
Sunkist says it plans to build on the momentum of its Sunny Days platform and expand the campaign into retail with display bins and point-of-sale materials.
The grower cooperative says grower bins, which serve as the center of the campaign, highlight the stories of its multigenerational family growers to connect shoppers to the people behind its citrus.
Sunkist says these new bins feature bold colors, distinct variety callouts and celebrate the cooperative’s heritage while meeting today’s shopper expectations with a fresh, modern look designed to stop traffic in the produce aisle and convert brand recognition into sales.
The grower cooperative says this expanded merchandising suite includes tools for navels, lemons, mandarins, grapefruits, cara cara and blood oranges to give retailers flexible tools to spotlight in-season favorites and drive incremental citrus purchases in store.
Sunkist in-store promotions and brand familiarity remain powerful motivators for citrus purchases, according to a recently commissioned survey. New merchandising elements, including seasonal graphics, shopper-friendly messaging and flexible display formats, help retailers activate these motivators in produce departments nationwide.
“Merchandising is where brand storytelling meets the purchase decision,” says Cassie Howard, senior director of category management and marketing at Sunkist Growers. “By combining bold creative assets with insights from our category management program, we’re making it easier for shoppers to say yes to citrus, connect with our growers and keep the category top of mind all season long.”
