Organic potato sales out of Wisconsin got an early booster shot from the COVID-19 coronavirus pandemic, although sales later leveled off, suppliers said.
“When COVID started and the shutdown started, sales quadrupled and growers could barely keep up. So some finished up about two weeks earlier than normal,” said Dana Rady, director of promotion, communication and consumer education with the Antigo-based Wisconsin Potato & Vegetable Growers Association.
Severe drought and unseasonable spring heat in North Carolina are causing significant yield losses for specialty crops like brassicas and berries while simultaneously increasing pest pressures for regional organic growers.
Retailers can capitalize on the growing popularity of air fryers by positioning fresh potatoes as a convenient, versatile staple for consumers seeking fast and crispy restaurant-quality results at home.
The strategic transition marks a significant step forward in Thx!’s mission to prove that doing good is good business, while unlocking new opportunities for brands, retailers and consumers to create meaningful impact.
Rising fuel costs and retaliatory tariffs are forcing growers, marketers and shippers to navigate a chaotic market where losing international share means immediate price drops at home.
