A new video series introduced by Side Delights and Fresh Solutions Network invokes passion for potatoes as a comfort food and shares the story behind the brands.
Side Delights, a range of bagged, gourmet, organic, fresh-cut and convenience-oriented fresh potatoes, is exclusively supplied by the growers and shippers in the Fresh Solutions Network.
The Side Delights video, according to a news release, tells the story of the simplicity of potatoes and childhood appeal. “When you helped Mom peel that first potato, you became a foodie,” the video says, reminding shoppers that “America’s favorite side dish can be the foundation of a fantastic meal.”
The Fresh Solutions Network also has released a video for the produce trade, according to the release.
The video, according to the release, tells the story of Fresh Solution Network’s approach to farming.
“FSN farmers own, protect and sustain the land and grow and pack their own potatoes, which are used to create a portfolio of products that shoppers seek,” according to the release.
The videos also are available to retailers to feature in-store, according to the release.
“Food is an experience – it stimulates the senses – and creates memories that last lifetimes,” Kathleen Triou, president and CEO of Fresh Solutions Network, said in the release. “We created these videos to remind retailers and shoppers that potatoes are more than performance food; they are therapeutic and soothing - crave-worthy, and a healthy comfort food.”
The videos will be featured on Facebook, Instagram, and FreshSolutionsNet.com and are currently posted to Fresh Solutions Network’s YouTube channel, according to the release.
