Fresh Summit 2020 — Day One Recap

Editor-in-chief Tom Karst, retail editor Ashley Nickle and Northeast editor Amy Sowder discuss the first day of the virtual Fresh Summit, from the platform itself to education sessions and the State of the Industry address.

For more coverage of the Produce Marketing Association's Fresh Summit, check out the following articles, and check the news feed of ThePacker.com throughout the day for more articles.

Create extraordinary produce future, Burns says — Instead of pining for the “good old days” before the COVID-19 , Cathy Burns invited the industry to a “new extraordinary” in her state of the industry address at the PMA Fresh Summit Oct. 13.

Global leaders share challenges at Fresh Summit — The fresh produce world has shared the experience of the COVID-19 pandemic, and those experiences and lessons learned were shared at the Produce Marketing Association’s virtual Fresh Summit.

Fresh Summit session details what consumers want now — Produce suppliers and retailers can boost consumption by communicating about how different fruits and vegetables can mitigate the challenges consumers currently face, a Fresh Summit panel of industry members agreed.

What opportunities these leaders found amid 2020’s challenges — Strong leadership revealed itself in produce leaders who made decisions quickly with limited, changing information those first uncertain weeks of the COVID-19 pandemic, said Jeff Dunn, CEO of Bolthouse Farms.