Organic grower Superior Fresh refreshes brand, packaging

Organic aquaponic grower Superior Fresh, Northfield, Wis., has refreshed its brand and is packing in containers recycled from plastic bottles

The company is highlighting its regenerative growing model.

“It is time to bring attention to all that Superior Fresh is doing, and brightening our look and feel heralds these contributions,” Todd Linsky, a spokesman for the company, said in the release. “Very few leafy greenhouses can say they are organically certified by the USDA. Our farming family includes some of the brightest organic minds in this field.

“We are tapping experts in food, farming and science to help us effectively work in conjunction with nature to develop solutions to the problems plaguing today’s farming community,” he said in the release.

Superior Fresh uses clamshells made with recycled plastic and is restoring 800 acres at its farm to its natural habitat.

“This new, colorful, environmentally friendly packaging highlights our intent to thoughfully protect the environment and to elevate the organic produce experience,” Linsky said in the release. “At Superior Fresh we are committed to doing better for this planet every day.”