DMA Solutions, Dallas, is offering “Marketing Matters,” a web seminar for produce professionals.
The twice-monthly webinar offers a forum for learning, sharing and open dialogue and is every other Thursday at 1 p.m. Central. The next two Marketing Matters are July 23 and Aug. 6. Sign up for the Zoom seminar at the DMA Solutions website.
“Marketers in the fresh produce industry are often faced with similar challenges,” Dan’l Mackey Almy, president and CEO of DMA Solutions, said in a news release. “We launched ‘Marketing Matters’ to create a space for us to come together and gain context and confidence as we continue to proliferate and protect the brands that we serve.”
Almy has discussed navigating marketing during sensitive times, managing virtual trade shows and using digital promotions to achieve brand goals.
Other topics that Marketing Matters with cover include the current state of social media, what CEOs need to know about marketing, how sales and marketing can work together and preparing for a virtual Fresh Summit will be covered.
Related articles:
Looking at retail produce pricing strategies
Mission, Hazel increase ripeness window for avocados with AvoLast
Stemilt Growers offers new stone fruit packaging options
