Fresh Avenue debuts leek sticks

Santa Maria, Calif.-based Fresh Avenue is introducing leek sticks for foodservice.

The product comes without the roots and the portion of the stalk that normally need to be remove before use in a dish, according to a news release.

“There is a significant savings of effort, shipping and storage space along with the increased food safety that comes with a value-added item,” Mark Vaughan, managing partner, said in the release. “Commercial kitchens that are purchasing traditionally prepared leeks should consider the benefits a leek stick can bring.”

The company also expects leek sticks to be time savers and even points of interest for some diners.

“Leeks have been around for centuries, but they are not the star of the show in produce like avocados, tomatoes, apples, etc.,” marketing director Amber Parrow said in the release. “With the renaissance of food that is going on, leeks provide an incredible versatility to specialty meals that restaurants want on their menus or what foodies cook in their homes.”