Value-Added
The versatile packs include regional seasonings and step-by-step digital tutorials, allowing shoppers to transform basic produce into gourmet accompaniments using various cooking methods like air frying or grilling.
By packaging nutrient-dense napa cabbage with premium potatoes and carrots, Melissa’s 36-ounce retail solution offers a convenient, QR-code-guided meal prep option designed to boost incremental sales alongside holiday meat displays.
Driven by a convenience economy, the fresh produce industry is pivoting toward high-velocity, value-added products that eliminate prep time while delivering restaurant-quality experiences.
Fresh produce leaders focus on value-added packaging and health-forward snacking trends to capture the interest of a new generation of shoppers.
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Microwave-ready petite potatoes paired with chef-crafted seasonings offer fast, flavor-forward side dishes for consumers.
The merger unites two industry pioneers, expanding Mission’s Mexican packing footprint to four facilities and signaling a major strategic entry into the high-growth prepared foods segment.
MFC will highlight a new line of convenience potatoes this year in addition to the full assortment of Side Delights varietal potatoes.
The company has also launched a “No Shame in a Shortcut” campaign, to go along with the new packaging, that celebrates the ease and enjoyment of fresh, flavorful, oven-ready vegetables.
Jeff Goodale, senior vice president of strategy and business development at Duda Farm Fresh Foods, says this new fresh-cut line reflects growing consumer demand for ready-to-use produce.
Dole’s packaging refresh taps into how millennials and Gen Z are fueling a boom in fresh produce demand and elevated preferences, as revealed in The Packer’s Fresh Trends 2025 report.
The Mediterranean Herb kit is a fresh take on one of the fastest-growing flavor profiles, according to the company, and will hit shelves in September.
With time continuing to be a premium for consumers, garlic marketers say they see rising interest in garlic convenience products as well as organics.
Side Delights says its loaded potato offering fits consumer interest in flavorful, convenient mealtime options.
Suppliers are expanding value-added and packaged offerings to meet the demand for fresh, ready-to-eat options.
The company says it will showcase its new 5-pound bag size of the 2-inch fresh-cut celery sticks during the International Fresh Produce Association’s Foodservice Conference on July 25-26 in Monterey, Calif.
The firm is a year-round supplier of the garlic category, non-Chinese and Chinese, including fresh bulk, packaged, peeled and further-processed garlic.
The A Cut Above foodservice product line includes fresh whole potatoes, fresh whole peeled potatoes, fresh-cut french fries, fresh-cut wedges, sliced fresh-cut potatoes and diced fresh-cut potatoes.
Convenience is still king, say retailers, with the caveat of delivering exceptional value through freshness.
The Asian Apple Salad Kit and the Twisted Caesar Creamy Truffle Caesar Chopped Salad Kit are now available.
Few produce subcategories create more shopping appeal and more benefits than the cut-fruit section, says columnist Armand Lobato, who offers insight about making the most of a summertime opportunity.
The new line of plant-rich meal kits are available in three flavors: Teriyaki & Rice, Chipotle & Quinoa, and Basil Pesto & Pasta.
Side Delights says the launch of Amazables supports an increasing consumer demand for single-serve items and a desire to reduce food waste, in addition to the growing popularity of microwavable foods.
“With continued economic uncertainty, attitudes about eating at home and health are evolving, and consumers are seeking a balance between value, wellness and convenience,” said Kathleen Triou, president and CEO of Fresh Solutions Network, the exclusive supplier of Side Delights potatoes and onions.
The new addition to the value-added snack line is packaged in containers with separate compartments for each food product and comes in three variations.
Eurofins Scientific and QFresh Lab have a cooperative agreement to provide a full-service solution for food safety testing and shelf life quality for fresh-cut produce and salad kits.
Lipman Family Farms, Immokalee, Fla., is highlighting its Clipped & Clean Green Beans and expanded fresh-cut line at the Produce Marketing Association’s Foodservice: Delivered.
Chris Koger Church Brothers Farms, Salinas, Calif., is adding five Green Giant Fresh value-added products.