California Giant Berry Farms says it will debut a new product designed to meet the growing consumer demand for functional foods at the upcoming International Fresh Produce Association’s Global Produce and Floral Show: Belli Berries.
The company says these berries, boosted with live probiotics, are the first-of-its-kind in the category. The company says it’s a straightforward way to incorporate functional benefits into consumers’ diets.
Blueberries’ natural fibers create an ideal probiotic carrier, the company says, as the fruit shields live cultures as they journey through the digestive system.
California Giant also says the probiotic benefits stay in the fruit when frozen or baked.
“We are thrilled to introduce Belli Berries at the IFPA Global Show,” says Kyla Oberman, director of marketing of California Giant Berry Farms. “This product directly addresses the increasing consumer interest in functional foods that offer convenient gut-health solutions. Belli Berries combine the great taste of our California Giant blueberries with the added benefit of probiotics, providing a new and exciting way for people to support their gut-health and overall wellness.”
California Giant will showcase Belli Berries at its IFPA Global Show booth, No. 3947.
