Read the full 2021 Fresh Trends publication here.
Avocado purchases are directly tied to income, a trend that’s held true for 13 years. The more affluent the consumer, the more likely they are to buy avocados. Shoppers earning more than $100,000 annually were among the most likely to buy overall.
More than half of all consumers living in the West bought avocados—making it the region most likely to buy for the thirteenth year in a row.
Families without kids at home were more likely to buy this creamy fruit, at 42%, than those with kids, at 36%. Families with three or more kids were the most likely to buy when considering family size.
Shoppers age 50 and older were more likely to buy this dark-hued fruit than younger consumers, as was the case last year.
This fruit was most popular among Hispanics when considering ethnicity—a trend now in its seventh year. Asian shoppers were also very likely to buy avocados, following last year’s trend. African Americans and Caucasian consumers still need some convincing, compared with other groups.
One-tenth of avocado shoppers said they always chose organic product, while 30% said they selected organic avocados at least some of the time (27% said so last year).
