Associated Wholesale Grocers, Inc., cooperative food wholesaler to independently owned supermarkets, and Decorworx, a design and production firm specializing in grocery store environments, have formed a strategic relationship to provide enhanced store design solutions to AWG member retailers.
This move marks a pivotal step in AWG’s commitment to optimizing operations, enhancing member services and positioning the company for long-term success in a rapidly evolving marketplace, according to a news release.
As a part of this new collaboration, AWG has discontinued operating the Design and Decor Source Group department. For over 30 years, DSG provided interior design, production and installation services to AWG members. This decision was made as part of the company’s ongoing, comprehensive strategic review focused on aligning AWG’s resources with the evolving needs of its members and investing in areas that offer the greatest potential for innovation and impact.
Decorworx is widely recognized for its cutting-edge design solutions, advanced production capabilities and deep expertise in the grocery store decor space, the release says. Through this relationship, AWG and Decorworx will combine their strengths to deliver enhanced design services and expanded capabilities to AWG members across the company’s footprint. Decorworx will work directly with AWG’s store design and equipment services (formerly store engineering) department to ensure seamless collaboration and top-tier project execution.
“Decorworx has always believed design is more than décor — it’s a way to help independent grocers grow and thrive,” says Jeff Dansie, owner of Decorworx. “This relationship with AWG allows us to expand that mission, combining our creativity and expertise with AWG’s reach to bring meaningful solutions to more retailers.”
“Together, we’ll make it easier for AWG members to access innovative design, seamless execution and the kind of collaboration that turns ideas into results,” says Tenia Wallace, president of Decorworx. “Our passion is helping independents compete and succeed, and this relationship gives us a stronger platform to do just that.”
“This marks a new chapter for AWG and our members,” says James Neumann, senior vice president of sales and support for AWG. “We are grateful for the valuable contributions of the DSG team over the past three decades. This relationship with Decorworx aligns with our long-term vision and will empower our members with innovative design solutions that elevate the in-store experience and drive competitive differentiation.”
AWG says this strategic move will position the company for future growth and success and fulfill AWG’s mission of providing member retailers with all the tools, products and services they need to compete favorably in all markets served. This includes top-quality supermarket merchandise and support services, all at the lowest possible cost, the company says.
