Longtime produce industry leader Jeff Oberman is tapped to head the California Avocado Commission. Oberman joins the CAC after four years leading sales and strategic programs at PRO*ACT and brings with him over two decades of experience at United Fresh.
“Having the opportunity to take the helm and build on the California Avocado Commission’s well-deserved reputation for innovative marketing and grower advocacy is exciting, said Oberman in a news release. “Like most agricultural producers, California avocado growers face a host of ever-changing challenges, and I look forward to steering the commission in support of long-term grower success.”
Oberman’s expertise includes trade association leadership, strategic planning and management of customer and government agency relations. He has received several accolades, including The Packer’s “25 Profiles in Leadership” in 2017. As the incoming president, Oberman will support the 3,000 growers in the Golden State and act as the mouthpiece for California avocados and the California avocado industry.
“We are very pleased that Jeff Oberman has accepted the position of California Avocado Commission president,” Rob Grether, chair of the commission board of directors, said in the release. “Jeff’s broad network, non-profit association leadership and fresh produce business experience, including an end-to-end understanding of the needs of growers, handlers, distributors, foodservice operators and retail customers makes him exceptionally well-suited to lead the California Avocado Commission.”
