Chiquita says its “Pop by Nature 2.0” campaign will feature a collaboration with internationally acclaimed Argentinian artist and illustrator, Sebastian Curi.
Known for his playful and surreal pop-art style, Curi will ensure a fresh and lively twist with his unique creative flair, the brand says. Through Curi’s artwork, the banana takes center stage in a multifaceted campaign that explores diverse life scenes.
Chiquita says Curi’s signature style is all about making the ordinary extraordinary and his “Pop by Nature 2.0 designs” celebrate the banana as the ultimate muse, set against playful and surreal backdrops that showcase Chiquita’s tropical vibes.
“I couldn’t be more excited to bring my colorful world to Chiquita,” Sebastian Curi said in a news release. “The banana is such a universal symbol of happiness, and this collaboration is all about spreading that joy far and wide. Let’s make art, have fun and celebrate life with Chiquita.”
Key features of the campaign include, according to the release:
- In February, Chiquita will roll out limited-edition blue stickers with inspiration from the artificial intelligence-art world. Chiquita will also host a new AI tool to generate a pop art sticker online.
- Chiquita will feature an interactive installation during Milan Design Week that will transform visitors into an anthropomorphic banana, as well as other exciting activities. Chiquita will host its exclusive space at Fuorisalone, and there will be an in-person meet and greet with Curi. Visitors to Chiquita’s Milan Design Week can also snag signed artwork and join a creative workshop.
- Curi’s vibrant artwork will light up iconic landmarks worldwide.
- Chiquita plans for co-created content, fun challenges and surprises for Banana Bread Day (Feb. 23) and Banana Day (April 17).
- Consumers can visit Chiquita’s in-store displays for a chance to win prizes such as instant cameras personalized with Curi’s artwork and exclusive travel experiences.
“The ‘Pop by Nature 2.0’ campaign cements Chiquita’s long-standing commitment to pop art, infusing the brand with bold colors, imaginative design and a tropical spirit,” said Juliana Furlan, director of marketing for Chiquita North America. “With Sebastian Curi’s boundary-pushing creativity, we’re turning the volume up on ‘Pop by Nature’ and making bananas the ultimate pop-art icon — it’s all about having fun, being bold and inspiring smiles everywhere.”
For last year’s “Pop by Nature” campaign, Chiquita collaborated with artist and Happy Art Movement founder Romero Britto.
