On Earth Day, April 22, organic and greenhouse-grown salad company Earthbound Farm and Instacart announced a month-long partnership. The companies called the Earth Month campaign an effort at inspiring healthier, more sustainable choices.
“Prioritizing the planet should be easy — and with Earthbound Farm, it is,” Christina Barnard, vice president of brand marketing at Earthbound, said in a news release. “This partnership brings our mission to life right where it matters — at the moment of choice.”
On Earth Day, Instacart users nationwide will experience an Earthbound Farm storefront takeover, showcasing the brand’s organic and greenhouse grown offerings. This includes Earthbound Farm’s new plant-based tray, which cuts plastic by 95% and is already available in over 1,000 stores in U.S. and Canada, according to the companies.
The multichannel initiative spans digital, social and mobile platforms, featuring ecoconscious influencers, targeted outreach via Instacart’s email, mobile channels and a promo code offer for fresh greens. The campaign spotlights Earthbound Farm’s fresh greens while reinforcing the connection between personal health and planetary well-being.
“This new co-marketing solution enables brands like Earthbound Farm to connect with customers in highly targeted ways during key shopping moments,” said Stephanie Paturzo Swingle, senior director of B2B marketing at Instacart. “By unlocking custom promo code capabilities, we’re helping brands drive engagement and create seamless, measurable paths to purchase that inspire customers to shop instantly and form new habits.”
