Organic salad producer Earthbound Farm has launched a new multi-million dollar advertising campaign designed to help grow the organic salad category. The campaign, “From Earth to You,” aims to be a playful reminder of the connection between consumers, farmers and the planet. The company said it expects to earn over 435 million impressions across all premium media channels including television, social media and e-commerce platforms.
“The new creative connects the decisions we make at the store with the farmers who grow our food and the planet it is grown on,” Christina Barnard, vice president of brand marketing, said in a news release. “We are farmers at heart and we love growing the best food on earth.”
The “From Earth to You” campaign will feature Earthbound Farm’s portfolio of organic and greenhouse grown products across YouTubeTV, Disney+, Fubo, Paramount, Peacock, Roku and other connected TV platforms, as well as across social media networks including Instagram, TikTok, Facebook and YouTube. Additionally, the company says targeted display banners and shoppable video will run across retail media platforms and Instacart to meet consumers at the digital point of purchase.
