Feb. 13-19, 2021 — This week in produce marketing news

Don’t miss this week’s produce marketing news in one place. Catch up on everything from new products, packaging design, marketing campaigns and more.

Marketing round up .jpg
Marketing round up .jpg
(Photo courtesy The Root Cellar; Graphic by Brooke Park)

The city of San Francisco

San Francisco, Cali. Mayor London N. Breed, board of supervisors president Shamann Walton, and director of health Dr. Grant Colfax today announced the launch of a third high-volume vaccination site in San Francisco, according to a news release.

“Throughout this pandemic, we’ve made sure our City’s response to COVID-19 is equitable, and we’re continuing that work by locating vaccination sites in the communities that have been hit the hardest. Supply remains very limited right now, but we’re making sure that we have the infrastructure in place throughout our city, and we’re prepared to vaccinate at least 10,000 people per day once we start receiving more doses,” said Mayor Breed in a news release.

Read more here.


National Mango Board

Check out this catchy “Enjoy the Magic of Mango” marketing video Orlando, Flor., based National Mango Board has released.

The Mango Board hosted a mango retail roundtable on February 11. “

The National Mango Board Retail Team introduced and reviewed the National Mango Board retail strategy for whole and fresh cut mangos for 2021,” according to their website.

Speakers included:

  • Tammy Wiard, retail marketing manager;
  • Meg Buchsbaum, retail account manager;
  • Michele Hoard, retail account manager; and
  • Tim Beerup, retail account manager.

Watch the full session here:


The Root Cellar

Victoria, BC, based The Root Cellar hosted the ninth annual Rainbow Kitchen Fundraiser.

“The Root Cellar matched dollar for dollar, all donations collected at the tills during their campaign and, combined with the donations received in store from initiatives throughout the year, brought the grand total for the 2020 campaign $14,341.36,” according to a news relase.

Patrick Johnstone, director of Victoria, BC, based Rainbow Kitchen said, "“A donation of this magnitude will foundationally enhance our hot breakfast program and give us the flexibility to support all of our other programs as needed throughout the year. We consider The Root Cellar to be instrumental to the daily magic that happens in our organization,” in a news release.

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