Fresh Farms launches ‘Taste to Believe’ campaign ahead of Mexican grape season

Fresh Farms, a grower, packer and shipper of high-quality produce, has launched a new marketing campaign, "Taste to Believe." The campaign invites consumers to try Fresh Farms' produce and experience the taste and quality that sets the brand apart, according to a news release.

"We are excited to introduce our 'Taste to Believe' campaign to grape fanatics like us," Charlie Molina, creative director for Fresh Farms, said in the release. "We've curated a selection of candy grapes along with a digital brand experience to deepen our connection with our grape lover’s community, delivering a unique fruit-eating experience and authentically communicating the dynamic process behind growing these fantastic grapes.”

The "Taste to Believe" campaign offers a playful and engaging approach to the fresh produce category. Through the campaign's messaging, Fresh Farms aims to inspire a sense of wonder and enjoyment in consumers, encouraging them to try new products and discover their new favorite flavors, the release said.

To better understand the quality and taste of its produce, Fresh Farms recently visited the Las Mercedes grape field, where the team toured the fields with engineers who explained the process and extra care for the multiple grape varieties.

"We're so proud of the quality of our produce and the work that goes into growing and harvesting it," Molina said. "Our team is passionate about delivering the best possible product to our customers, and we can't wait for them to taste the difference with Fresh Farms."

With the "Taste to Believe" campaign, Fresh Farms says it hopes to inspire a sense of adventure and discovery in the world of fresh produce.

Sonora, Mexico-based Fresh Farms has U.S. offices in California and Arizona.