Older, higher-income Hispanic consumers living in the Western U.S. are the most frequent purchasers of fresh limes, according to The Packer’s Fresh Trends 2021 survey.
According to Fresh Trends, 30% of surveyed consumers said they purchased fresh limes in the past year.
Men are slightly more likely to buy limes, according to Fresh Trends. Thirty-two percent of men said they purchased fresh limes, compared with 29% of women.
Lime purchases are skewed toward higher-income consumers. Fresh Trends 2021 reports that 42% of consumers who earned $100,000 or more per year said they purchased fresh limes in the past 12 months, compared with 35% of those making $50,000 to $99,000 per year, 22% for those making $25,000 to $49,000, and just 19% for those making $25,000 or less per year.
Having kids at home is not a big determiner of lime purchases, Fresh Trends data indicates.
Thirty-two percent of those with no kids at home said they purchased limes, compared with 28% who said that they have kids at home.
One big variable for lime consumers is geography, according to Fresh Trends 2021 data.
In fact, 38% of consumers in the West reported buying fresh limes, compared with 27% in the Midwest, 33% in the South and just 23% in the Northeast.
The best lime consumers tend to be older, according to Fresh Trends 2021.
Thirty-eight percent of consumers 60 and older said they purchased limes in the past year, compared with 30% of consumers 50-59, 27% for those 40-49, 28% for those 30-39 years, and 27% of those 18-29.
Compared with other ethnic or racial backgrounds, Hispanic shoppers by far are the most frequent consumers of limes. Fresh Trends 2021 data shows that 44% of Hispanic shoppers purchased limes in the past year, compared with 32% of Asian shoppers, 28% of white/Caucasian shoppers, and 25% of Black/African American shoppers.
