JAZZ™ apples and DreamWorks Animation teamed up for a wildly successful partnership this past spring with the cross-promotion of the release of the film Spirit Untamed.
The result was an unprecedented sales surge for JAZZ™ thanks to a strong in-store and online presence. JAZZ™ apples jumped numerous positions in the Total Apple sales ranking by category, with an outstanding +19.7% growth in dollar sales and +18.6% growth in volume for the 24-week period ending June 19, 2021. There was also an impressive increase of distribution with an additional 110 retail locations signed up to sell JAZZ™ apples during this promotion.
In addition to co-branded packaging and retail promotions, the partnership drove shoppers to stores with JAZZ™ apples on their shopping lists, the result of additional amplification via public relations, social media and a robust digital ad campaign that included YouTube pre-roll ads.
A dedicated website at jazzapplemovie.com featured a store locator, Spirit Untamed-themed kids’ activities and a signature kid-friendly recipe inspired by the movie: a simple-yet-delicious “Epic Adventure Snack” featuring JAZZ™ apples sliced into horseshoe shapes topped with chocolate hazelnut spread and sprinkles. The amplification effort resulted in more than 140 Million consumer impressions in May and June.
