For only the third time in its 74-year history, the National Potato Council has released a new logo that the group says better reflects its public policy focus and roots in Washington, D.C.
The former shield logo has been replaced with a modern graphic depiction of the iconic Capitol building emerging from green potato fields, representing the farms supported and the potato growers who direct the member-led organization, according to a news release.
“Our goal was to refresh our brand to better reflect who we represent and what we do: Stand Up for Potatoes on Capitol Hill,” NPC CEO Kam Quarles said in the release. “The new logo will also clearly differentiate the National Potato Council from other industry organizations and better align us with national agriculture peers making an impact in D.C.”
Jared Balcom, the 2022 NPC president and a potato grower from Pasco, Wash., said in the release that the group’s leadership has never been more important to the future of the potato industry.
“Whether it’s the Farm Bill, trade opportunities, pushing back against overregulation, addressing inflation or finding labor solutions, the National Potato Council fights to ensure that potato growers’ priorities are reflected in our nation’s capital. This new look for NPC clearly aligns with that mission,” Balcom said in the release.
The release said the new logo will roll out in December on the National Potato Council website, social media, collateral materials and NPC logo merchandise. Growers and industry partners also will see the new branding for the first time at two major events hosted by NPC: Potato Expo 2023 (Jan. 4-5 in Colorado) and the NPC Washington Summit (Feb. 27-March 3 in Washington, D.C).
