Fresh produce grower, marketer and distributor Oppy and G&M Farms, a berry producer based in Selma, Calif., say they will introduce a new wave of premium berries to the market this spring.
The partnership builds on the success of last season’s Pink Cosmo and Hunkaberry jumbo blueberry debut and continues a commitment to deliver high-quality, standout fruit to the marketplace, according to a news release.
Oppy said the enhanced, flavor-forward collaboration brings new offerings to its berry program, including Mango Kist and Maui Sunset blueberries and Sugar Diamond blackberries. The partnership also includes a pipeline of cutting-edge new varieties into the future, the company said.
“We are thrilled to continue our partnership with the team at G&M Farms, whose commitment to quality and innovation aligns perfectly with Oppy’s mission to bring fresh, exciting options to our customers,” said Jason Fung, vice president of Oppy’s berry category. “Together, we’ll build on the amazing response to Pink Cosmo blues we experienced last year by introducing more premium, high-flavor blueberries and blackberries to set our portfolio apart.”
Complementing the new varieties, Oppy said it will also significantly increase its California blueberry offerings in collaboration with G&M Farms. G&M Farms will continue to focus on advancing berry quality and production, the release said.
“These are some of the most exotic berries on the planet, and we’re confident they will intrigue shoppers and spark a lot of excitement in the berry category,” said Greg Willems, co-owner of G&M Farms, who added that harvest begins in early May.
