Produce and the advancement of AI in the Roaring 20s

( )

One of the many education events that took place at Canadian Produce Marketing Association’s 2021 Fresh Week was the webinar Emerging Technologies: The Roaring 20s. The webinar was hosted by Scott Penberthy, director of applied AI at Google. 

Penberthy spoke in the learning lounge about how artificial intelligence is changing the world — and by extension the produce industry — as we know it. 

He noted how data is helping us to increase life expectancy, decrease crime rates and increase income above extreme poverty. “80 is the new 40,” Penberthy said. 

Everyone has a supercomputer in their hands and can change the world. Decreased pesticide use on lettuce is only one advancement when considering applied AI. Penberthy explained how AI learns and about how it can use data to help predict crop health. But that is only one example. With practice and patience, partnered with AI’s ability to learn, the produce industry can prosper, he said. 

aI
Scott Penberthy speaks at Canadian Produce Marketing Association’s 2021 Fresh Week.

Penberthy detailed the grocery boom during the pandemic and how AI has thrived. One example he used was Ocado’s shopping robots. Online shopping saw a spike during the pandemic and Ocado used this to opportunity to learn about consumer shopping behavior, use AI and grow. Penberthy describe it as “a peek into the future.”

Another example of how AI is advancing the produce industry is paperwork or documentation. Simple enough, right? Maybe to a computer. Penberthy detailed how AI can be used to input, prepare, classify, extract, determine relationships and uptrain all the data from these documents. 

“When you are talking about produce, well, how much weight, how is it packaged and where did it come from,” Penberthy said.

AI
Scott Penberthy speaks at Canadian Produce Marketing Association’s 2021 Fresh Week.


 

 

Latest News

Seen and heard at CPMA 2024 — Part 1
Seen and heard at CPMA 2024 — Part 1

Flavor and innovation were inextricably linked at this year’s Canadian Produce Marketing Association Conference and Trade Show in Vancouver, British Columbia, April 23-25.

Health benefits at the heart of table grape campaign
Health benefits at the heart of table grape campaign

The California Table Grape Commission will focus on health benefits as it launches its 2024-25 global marketing campaign targeting the U.S. and 21 export markets.

Value of U.S. mango imports rises 32% since 2019
Value of U.S. mango imports rises 32% since 2019

USDA trade statistics show that Mexico was the largest supplier of mangoes in 2023, accounting for 63% of the value of U.S. mango imports in 2023.

H-E-B finalizes 500-acre deal for distribution campus
H-E-B finalizes 500-acre deal for distribution campus

The Houston-area complex will be developed in multiple phases, with construction set to begin in late 2024, says the grocer.

Circana thought leaders to present new research at upcoming events
Circana thought leaders to present new research at upcoming events

Circana representatives will be speaking on driving fresh produce consumption at The Retail Conference, as well as webinars planned for May.

Continental Fresh spotlights Water For All program
Continental Fresh spotlights Water For All program

Continental Fresh LLC, a grower, shipper and importer of fresh fruits and vegetables from Latin America is celebrating its Water For All program.