ProMach’s ID Technology acquires Etiflex

Cincinnati-based packaging machine supplier ProMach says it has acquired Etiflex, a producer of pressure-sensitive and RFID labels.

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promach
(promach)

Cincinnati-based packaging machine supplier ProMach says it has acquired Etiflex, a producer of pressure-sensitive and RFID labels.

The addition of Etiflex further expands ProMach’s labeling and coding capabilities throughout North America and represents the company’s first acquisition in the Mexican market, according to a news release.

Founded in 1981 in Mexico City, Etiflex is one of the leading converters in Mexico for variable information-printed labels, tickets and RFID labeling, the release said. The company’s portfolio of label converting solutions serve a range of industries, including food and beverage, textile, automotive, personal care, cosmetics, pharmaceutical, and retail and logistics. Etiflex also produces tickets, badges and bracelets for events and transportation.

“We are pleased to welcome the Etiflex team to ProMach,” Mark Anderson, ProMach president and CEO, said in the release. “Their addition to our business continues the expansion of our label converting capabilities, and it significantly extends our ability to offer a complete portfolio of labeling equipment solutions beyond our existing markets in the United States and Canada.”

Anderson said the acquisition supports ProMach’s commitment to provide best-in-class labeling and coding solutions and support from a partner that is geographically close to its customers.

Etiflex and its team of more than 500 employees will join ProMach’s Labeling and Coding business line led by Group President Alan Shipman, the release said. With go-to-market product brands that also include ID Technology, EPI, Panther, Code Tech, and Greydon, ProMach’s Labeling and Coding business line provides solution offerings to customers throughout North America.

“The addition of Etiflex to our Labeling and Coding business line continues to underscore the true differentiation of our business by providing exceptional label products and support to our customers, in addition to our labeling equipment,” Shipman said in the release. “Etiflex brings a trusted industry reputation for providing exceptional quality products, and their geographic footprint will provide tremendous benefits to our current and future customer base in Mexico. With this expansion of our growing label production capabilities and reach, we continue to deliver high-quality labels to customers faster, because we’re closer. This means real bottom-line benefits for them due to shorter shipping distances — especially for our multinational customers.”

Sergio Shor and Ari Vonderwalde, co-director generals of Etiflex, will continue leading the Etiflex team, the release said.

“Joining ProMach’s Labeling and Coding group is an exciting opportunity to continue and expand our original vision that has guided us for over 40 years,” Shor and Vonderwalde said jointly in the release.

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