Pure Flavor is celebrating the flavor, nutrition and fun of healthy snacking with a weeklong “Snackathon” campaign leading up to National Snack Day on March 4.
The brand kicked off its content campaign on Feb. 27, which included an Instagram giveaway that will culminate at Southeast Produce Council’s Southern Exposure trade show in Orlando, Fla., March 2-4, where the Leamington, Ontario-based company’s lineup of greenhouse-grown fruits and vegetables will be on display.
Pure Flavor says it wants to change the conversation around snacks with the goal that consumers will increasingly reach for fresh greenhouse-grown produce instead of a bag of chips.
The greenhouse grower offers a number of snack options, including Uno Bites Nano Cucumbers, Cloud 9 Bite-Sized Fruity Tomatoes, Aurora Bites Mini Sweet Peppers, Sangria Medley Tomatoes, and Mini Munchies, as well as sweet treats like the company’s new Solara Mini Melons and Alonna Canary Melons.
To get people excited about healthy snacking leading up to National Snack Day, Pure Flavor has launched digital content, an Instagram contest, snackboard ideas, blogs, an e-book and a new webpage. Pure Flavor also created a daily #SnackBracket using Instagram stories to get consumers to pick their favorite snack-sized product.
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Pure Flavor says it is well positioned to meet the growing demand for healthier snacking options, pointing to a recent report by Future Market Insights, which predicts the global plant-based snack market will grow 8.6% from 2022 to 2028, driven by increasing consumer demand for healthier snack options.
“We know that a major shift in eating habits is occurring with more people seeking out fresh and healthy snacks,” Tiffany Sabelli, director of sales for Pure Flavor, said in a news release. “In late 2020 as part of our ‘Love For Fresh Campaign,’ we surveyed thousands of people across North America and 70% told us they are likely to snack on tomatoes, so it’s clear the produce aisle is becoming snack central. We are proud to grow an impressive variety of snacking tomatoes, cucumbers and peppers that come in convenient, snack-ready formats to satisfy cravings every day of the year.”
With National Snack Day coming up on March 4, it is the perfect occasion for Pure Flavor to showcase the many advantages of greenhouse growing, the company says.
“People want to find fresh, new ways to live healthier lifestyles. Snacking is the best place to start,” said Chris Veillon, Pure Flavor chief marketing officer. “As a lifestyle brand, we’re showing how incredibly convenient healthy snacking can be when you have the right ingredients.
“Leading up to National Snack Day and SEPC’s Southern Exposure this Saturday, March 4 in Orlando, we will be serving up content across all our channels that explores the flavor and nutrition of our products that make it easy to ‘Live Deliciously,’” Veillon said.
Pure Flavor is also sharing healthy snacking ideas, simple and delicious recipes, nutritional facts, product information, activity sheets for kids and much more, the company said. Additionally, as a part of its Adopt-a-School program, Pure Flavor includes promotional content with its weekly donations to partner schools across North America.
Attendees of SEPC’s Southern Exposure can visit Pure Flavor at booth No. 1032.
