Sam Silvestro honored with CPMA’s 2023 Lifetime Achievement Award

Canadian produce leader Sam Silvestro has been named the 2023 Canadian Produce Marketing Association Lifetime Achievement Award recipient.

Sam Silvestro. Photo courtesy CPMA
Sam Silvestro. Photo courtesy CPMA
(Photo courtesy CPMA)

Sam Silvestro has been honored with the 2023 Lifetime Achievement Award by the Canadian Produce Marketing Association. The award recognizes individuals who make significant contributions to the fresh produce industry, according to a news release.

“I’ve had the privilege of working with Sam on the CPMA Board and experienced, firsthand, his passion and dedication to advance our industry,” CPMA President Ron Lemaire said in the release. “As CPMA’s Chair in 2016-2017, Sam helped the association to develop new educational tools for our members and created a role dedicated to identifying food safety knowledge gaps within the industry. He also helped us launch the fruit and vegetable policy statement to increase Canadians’ fresh produce consumption.”

Related news: Industry ready to come together at 2023 CPMA Convention and Trade Show

Silvestro will be presented with the award alongside other industry members and businesses on Thursday, April 27, 2023, at CPMA’s convention and trade show in Toronto.

Silvestro has 40 years of experience in the produce industry, according to the release. He is currently an executive consultant for national brands and has previously held senior roles at Sobeys and Walmart Canada, including special projects manager, director of produce and director of merchandising.

He has been involved in several government committees on food safety and import and export of food products and served on several boards, including CPMA and the Ontario Produce Marketing Association.

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