Seen and heard at Viva Fresh 2024 — Part 2

From a space-themed networking event to Texas citrus royalty, Viva Fresh 2024 was an action-packed event.

Viva Fresh 2024 In Bloom
Viva Fresh 2024 In Bloom
(Photo: Christina Herrick)

HOUSTON — The Texas International Produce Association’s In Bloom Event was go for launch at Viva Fresh with a NASA-themed event filled with networking and team-building exercises.

At the Owyhee Produce booth, peeled onions were a hot topic among visitors says Angela Williams.

“I’ve been talking to retailers and distributors here at the show,” she said. “I have programs all over the U.S.”

New innovations were the name of the game at the Organic Girl booth at Viva Fresh said Laura Lutjen. She highlighted Organic Girl’s new butter, baby and greens and crunch packages.

“We’re promoting our new innovations,” she said. “Premium, triple-washed in recycled packaging.”

Visitors flocked to the J-M Farms booth to talk about specialty and exotic mushrooms.

“For us, potential business comes to this show,” Tom Smithey said. “This is my favorite show.”

Russon Holbrook, whose daughter, Elle, is the Duchess of Rio Red Grapefruit, said talking points for visitors to South Texas Organics’ booth included its certified organically grown citrus, its Red Star grapefruit, Texas 1015 sweet onions and more.

“We love Viva Fresh,” Holbrook said. “We love to connect with our buyers.”

Related:

The Packer logo (567x120)
Related Stories
Higher beef prices and grocery inflation are pushing the cost of a backyard barbecue higher in 2026.
At the recent Washington Conference, panelist Rochelle Bohm of CMI Orchards warned the “exorbitant” fees associated with EPR compliance will quickly swallow up what little financial breathing room produce companies have left.
As peak harvest seasons in Florida and California converge with diesel prices sitting at $5.40 a gallon, refrigerated trucking capacity is poised to hit its tightest level in over a year. An expert reveals how to avoid a shipping scramble in July.
Read Next
Driven by surging consumer demand for local produce, retailers and state agricultural branding programs are expanding initiatives to keep homegrown produce front and center for shoppers.
Get Daily News
GET MARKET ALERTS
Get News & Markets App