Seen and heard at Viva Fresh 2024 — Part 2

In Bloom, the Texas International Produce Association's Women in Produce organization, hosted a NASA-themed function where teams participated in challenges and team-building activities to win prizes.
In Bloom, the Texas International Produce Association's Women in Produce organization, hosted a NASA-themed function where teams participated in challenges and team-building activities to win prizes.
(Photo: Christina Herrick)

HOUSTON — The Texas International Produce Association’s In Bloom Event was go for launch at Viva Fresh with a NASA-themed event filled with networking and team-building exercises.

2024 Viva Fresh Owyhee
Shown are Shay Myers and Angela Williams at the Owyhee Produce booth at Viva Fresh. (Photo: Christina Herrick)

 

At the Owyhee Produce booth, peeled onions were a hot topic among visitors says Angela Williams.

 “I’ve been talking to retailers and distributors here at the show,” she said. “I have programs all over the U.S.”

2024 Viva Fresh Organic Girl
Shown are Laura Lutjen and Barrett Orgeto at the Organic Girl booth at Viva Fresh. (Photo: Christina Herrick)


New innovations were the name of the game at the Organic Girl booth at Viva Fresh said Laura Lutjen. She highlighted Organic Girl’s new butter, baby and greens and crunch packages.

“We’re promoting our new innovations,” she said. “Premium, triple-washed in recycled packaging.”

2024 Viva Fresh JM Farms
Shown are McKinzie Koons, Tom Smithey and Christy Turner at the J-M Farms booth at Viva Fresh. (Photo: Christina Herrick)


Visitors flocked to the J-M Farms booth to talk about specialty and exotic mushrooms.

“For us, potential business comes to this show,” Tom Smithey said. “This is my favorite show.”

 

Viva Fresh 2024 Texas Organics
Shown are Elle Holbrook, duchess of Rio Red Grapefruit, and Russon Holbrook at South Texas Organics booth at Viva Fresh. (Photo: Christina Herrick)

 

Russon Holbrook, whose daughter, Elle, is the Duchess of Rio Red Grapefruit, said talking points for visitors to South Texas Organics’ booth included its certified organically grown citrus, its Red Star grapefruit, Texas 1015 sweet onions and more.

“We love Viva Fresh,” Holbrook said. “We love to connect with our buyers.”

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