Licensed table grape growers representing 14 countries recently took part in Sun World International’s inaugural Autumncrisp Symposium, a daylong session for partners to focus on the strategic global plan for the Autumncrisp brand table grape.
Last fall, the Bakersfield, Calif.-based Sun World launched a global marketing campaign for its Autumncrisp brand seedless green grapes. This effort, anticipated to be the largest ever for a branded grape, is designed to drive demand and increase revenue for the company’s international network of licensees, according to a news release.
The Autumncrisp Symposium marked the first global gathering of its licensed growers since the launch. The Feb. 6 symposium, held just prior to the Berlin Fruit Logistica show, focused on five pillars for Autumncrisp: global planting plans, local agronomy support, quality assurance, retail relations and an overview of global marketing plans, the release said.
“Such gatherings are tremendously important for collaborating with our grower-partners as success begins in the field, ensuring the market success of Autumncrisp and providing deserving returns to our growers,” Bernardo Calvo, Sun World president and chief operating officer, said in the release.
Sun World said close collaboration with licensed growers and marketers is crucial to guarantee the production and sale of top-quality fruit under the Autumncrisp brand, marketed with the Autumncrisp brand seal.
As Autumncrisp cultivation expands globally, and with increased acreage, retailers can now offer Autumncrisp year-round, providing consumers with arguably the best green grape on the market, the release said. Sun World said Autumncrisp, a mid-to-late-season green seedless grape, is celebrated for its striking appearance, large berries and exceptional eating experience. It has a crisp texture, sweet flavor with hints of muscat, which is characterized by flavors of peach, rose and citrus, the release said.
