TMD Creative, an agricultural marketing and design firm, announced the company has earned recognition from the Summit International Awards for an Italian-themed ad campaign developed and designed for Ocean Mist Farms, the largest grower of fresh artichokes in the United States. The Summit Marketing Effectiveness Award recognizes and rewards companies for innovative and leading-edge creative work that uses strategy and results-based effectiveness to create solutions in today’s marketplace.
“The TMD Creative team provides creative insight and sound strategies to build brand visibility and engagement through unique messaging campaigns,” states Diana McClean, Senior Director of Marketing for Ocean Mist Farms.
The “Buon appetito” campaign celebrates the company’s Italian heritage, and dedication to growing the gold standard artichoke. Ocean Mist Farms’ family farming roots took hold nearly 100 years ago, when a few Italian immigrant families joined together to lease land south of Castroville, now known as “The Artichoke Capital of the World”. Almost a century later, the company is still known for its high quality artichokes, growing both organic and conventional varieties for consumers across North America.
While developing this ad campaign, the TMD Creative team took inspiration from current color trends in fashion and design, paying respect to Italy’s strong sense of style. The Italian phrase “Buon appetito” invites viewers into a cheery yellow table scene, highlighting fresh artichokes and vibrant lemons, a traditional flavor pairing in Italian cooking.
“Part of the design process was pouring through old photographs, articles, and labels to gain a rich understanding of Ocean Mist Farms’ history. The vintage label was carefully chosen for its dreamy Central Coast landscape,” says Lindsey Wrenn, Senior Designer for TMD Creative. “Every element in the composition serves a purpose in sharing this story.”
“An eye-catching campaign with a memorable message is what drives successful results,” says Nick Pasculli, President & CEO of TMD Creative. “We are honored to work with such a well-respected brand, and bring attention to Ocean Mist Farms’ rich farming history in Monterey County.”
The TMD team looks forward to bringing home more positive results for their clients and partners in 2022. Visit tmdcreative.com to learn more about the marketing firm’s dedication to the fresh produce industry.
