Zespri touts kiwifruit category growth at IFPA's Global Produce & Floral Show
As the highly anticipated, in-person IFPA Global Produce & Floral Show opens its doors Oct. 27-29 to industry professionals, retailers can stop by the redesigned Zespri booth to meet with regional and international staff and learn how Zespri SunGold Kiwi is driving the category to new levels, according to a new release.
“We are very excited to attend IFPA this year,” Dan Riley, Zespri’s general manager for the North American market said in the news release. “It will be great to meet face-to-face to engage with retailers and industry partners to showcase our investment behind our advertising and sampling efforts, new shipper displays, and customized shopper programs that have worked cohesively to drive sales at retail."
“Zespri’s success can also be attributed to the high consumer demand for this deliciously sweet and nutritious fruit,” states Riley in the release. “We established strong influencer partnerships to drive awareness and robust sampling programs that allowed shoppers to taste Zespri SunGold Kiwi. Top markets and focus regions saw an accelerated gain of new households.3 This means with every increase in penetration or new households, we drive more incremental value for the category.”
International Fresh Produce Association's Global Produce & Floral Show
This will be Zespri’s fifth year as an exhibitor, according to the release. Their new booth design is bold and fun to represent their brand identity. Zespri is known for its lively booth atmosphere and this year is no exception.
Freshly cut SunGold Kiwifruit will be sampled during show hours along with a fun Happy Hour, from 12 p.m. to 5 p.m. both days, the release stated. SunGold inspired drinks will be served. To kick off the trade show, Zespri is co-sponsoring the Welcome Reception where attendees can enjoy SunGold specialty dishes and beverages and meet with the Zespri team. Zespri will also sponsor the Race for a Healthier World 5K and provide runners with a SunGold Kiwi to refresh after the race, according to the release.
