Kristin Yerecic, marketing director at Yerecic Label, New Kensington, Pa., is the Southeast Produce Council’s 2020 Next Generation Award recipient.
Yerecic, part of the company’s third generation, joined Yerecic Label in 2014, and is responsible for branding, advertising, public relations, trade show and sales material development, according to a news release. She received the award via the SEPC Virtual Garden, a platform developed to host the council’s events during the COVID-19 pandemic.
“The award ceremony holds special meaning to the council and myself with this year’s platform being Produce: Powered by People,” Harold Paivarinta, director of sales and business development at Red Sun Farms and chairman of the SEPC board of directors, said in the release. “With current travel restrictions and work from home policies in place for the majority of us, this is the perfect opportunity to recognize and celebrate the rising stars of our industry.”
Kristen Yerecic helps her company focus on consumer trends, packaging insights and market research to understand the needs of retailers, foodservice operators and consumers, according to the release.
Yerecic’s work was highlighted by The Packer’s Women in Produce profiles in 2017.
She is an SEPC board member and is co-chairwoman of the Education Committee.
The SEPC Next Generation Award recognizes SEPC members who are under 39 years old and have made a significant contribution to the industry, according to the release.
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