West Pak to introduce 3 organic avocado labels

West Pak Avocado Inc. , has three new organic brands, each one representing a unique segment: health-conscious consumers, local produce in California, and single-serving sized fruit.
West Pak Avocado Inc. , has three new organic brands, each one representing a unique segment: health-conscious consumers, local produce in California, and single-serving sized fruit.
(File photo)

West Pak Avocado Inc. plans to unveil three organic brands at the United Fresh Produce Association’s Organic Showcase.

The organic expo joins FreshMKT and FreshTEC show floors at the annual show, June 25-27 in Chicago.

The new brands, according to a news release, are:

  • I love Avocados — “inspires health-minded people to live a life of wellness by offering new and exciting ways” to enjoy avocados;
  • California Gold Organic — “local grove avocado goodness from the Golden State;” and
  • Lil’ Cados Organic — single-serving avocados

“These latest releases are the cornerstone of West Pak’s dedication to the growing organic market and the impressive sales of bagged avocados,” Vice President of Sales and Marketing Doug Meyer said in a news release. “These latest releases are the cornerstone of West Pak’s dedication to the growing organic market and the impressive sales of bagged avocados.”

United Fresh will be a “soft launch” for the new brands, with an official launch at the Organic Produce Summit July 11 in Monterey Calif.

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