Naturipe’s organic cranberries ready for retail promos

Naturipe Farms is seeing peak supplies of organic cranberries from Wisconsin, a trend that will continue to the third week of December.

The company is offering promotion opportunities for the traditional holiday fruit, according to a news release.

“Harvest is about 70% complete on organic cranberries and outside of a cold snap a few weeks ago, the weather has been perfect,” Brian Vertrees, Naturipe’s director of business development, said in the Nov. 2 release. “The cooler temperatures have brought on great color this year and we are really excited about the quality available for the Thanksgiving shipping period.”

Volumes are set to bypass last season’s organic cranberry sales, he said, encouraging retailers to plan for organic and conventional displays of the fruit.

This year, Naturipe is offering a 24-count, 12-ounce bag option for retailers, according to the release.