Stemilt treats organic apples with Apeel to extend freshness

Stemilt Growers, Wenatchee, Wash., is using Apeel Science’s shelf-life extension technology on Artisan Organics-branded apples this season.

Stemilt researched Apeel’s plant-based coating, which helps produce retain moisture.

“Our in-house research and development team has studied Apeel on organic apples for two years now, and we see it as a huge benefit in helping us on our journey to deliver Artisan Organics apples with flavors and qualities that delight,” Brianna Shales, senior marketing manager, said in a news release.

The process leads to crisper and juicier organic apples that maintain color and overall appearance, according to the release.

“Stemilt believes that a fantastic eating experience with organic apples will lead to increased purchasing and greater demand for organics,” Shales said in the release. “Apeel is going to help us deliver that crisp, juicy and flavorful organic apple consistently, which ultimately benefits growers, retailers, and most importantly, the organic shopper.”

Apeel was founded in 2012 and has tested its products with dozens of organic produce items.

“We share their (Stemilt’s) passion for improving the consumer experience and see Apeel’s plant-based technology as an important tool in their toolbox," Lauren Sweeney, director of marketing at Apeel, said in the release. "Together, we can build demand through quality and reduce food waste.” 

Related stories:

Stemilt hits milestone with Equitable Food Initiative certification

SweeTango promos kick into high gear for pandemic marketing

Apple category volume and sales up for summer months